Stats

VIDEO IS DOMINATING!

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Create great synergy with your core and potential clients.

CONVERSIONS

SHOW

60 seconds of video equals 1.8 million words according to Forrester researcher Dr. James McQuivey.

Explainer videos boost conversion rates by 20%.

SELL

22% of all U.S. small businesses are planning to post a video within the next 12 months.

Real estate listings including a video tend to get 403% more inquiries.

RECALL

80% of users recall the video ads they have seen in the past 30 days.

22% of them will visit the link provided or website mentioned in a video ad.

PURCHASE

26% of users will look for additional information after watching a video ad.

And 12% of users will actually buy the particular product featured in the video ad.

RETURN ON INVESTMENTS – R.O.I

B 2 B

82% of marketers confirmed that video marketing had a positive impact on their business.

96% of B2B organizations utilize video to some extent in their marketing efforts.

Event service companies whose proposals had a video also had a 103% higher closed rate (Proposify)

EXECUTIVES

75% of executives at least once a week watch work-related videos on business websites.


59% of executives prefer to watch videos instead of reading text.


65% of them visit the website.

And 12% of users will actually buy the particular product featured in the video a

RECALL

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)

22% of them will visit the link provided or website mentioned in a video ad.

PURCHASE

73% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience them report positive changes in ROI.

CONSUMER HABITS

SOCIALLY SPEAKING

78% of people watch online videos every week

55% view online videos every day.

54% of consumers want to see more video content this year (HubSpot, 2018)

Usually, the average internet user spends 88% more time on a site with video. (Social Media Week)

SEEING IS BELIEVING

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster)

56% of them believe that if a company has a website, it should have also videos.

 79% of people say they’ve been convinced to buy or download a piece of software by watching a video

TRUST

36% of internet users trust video ads.

22% of them will visit the link provided or website mentioned in a video ad.

NAME

The probability of making the online sale is 64% higher when your users watch video(s).

25% of consumers lose interest in a company if it doesn’t use videos.

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